YOUR EXPERIENCE IS OUR PASSION...
Let us know how the Open Road H-D® Team can help you.
Hi, we’re Pete & Lori!
Let us know how the Open Road H-D®
Team can help you.
See the newest Harley-Davidson models ready to begin their journey on the open road!New Motorcycle Inventory >
Check out our superior selection of pre-loved Harley-Davidson motorcycles that shine like new!View Pre-Owned Inventory >
Let us help you make your dreams come true by making purchasing a motorcycle easy and convenient.Get started >
From accessories to performance and comfort we can enhance your experience on the open road.Enhance Your Ride >
Our cutting edge team does it all from routine service to performance and customization.For Your Ride >
Show your H-D spirit with the latest in riding gear, apparel and novelties.Ride In Style >
Our team prides itself on being customer centric. Learn who we are as we share our experiences with you!A team here for you >
History plays an important role in who we are. Find out where we've been and where we are going.The History of Open Road >
Open Road Blog
Find out about what’s new at Open Road, upcoming events, latest trends & more!See what's new >
H-D Online Store
Check out the latest in H-D fashion, riding gear and accessories for your ride.Come on, take a peek! >
Open Road Online Store
Great selection of Harley-Davidson Licensed Product, custom designed apparel, accessories and more!Shop Now >
Shop now to buy, bid and deal on obsolete closeout merchandise in our ebay store.Take a look >
- Welcome to the Open Road Harley-Davidson Family
Open Road Harley-Davidson is in its eighth year of business. One day you're dreaming about being in your own business doing something you love; and the next moment, you're feeling the thrill of riding Harley-Davidson motorcycles. Then, your passion turns into a fun family business atmosphere!
Pete Johnson is native to Appleton, WI and has been a successful entrepreneur in real estate and financial services for over 25 years. Riding became a part of his DNA as a young boy at age 4, when he would ride dirt bikes with his brother's. He's been known to tear bikes a part and re-build them just to understand the mechanics. Harley-Davidson is to Pete like bread is to butter!
Lori Thiel is native to Hilbert, WI and has a 20 year career history in financial services. Growing up on a dairy farm gave her years on ATV's and dirt bikes that inspired her passion for riding. Entrepreneurship was a lifelong aspiration and when Johnson met Thiel at a Sturgis Rally, they began to explore the idea of owning a Harley-Davidson shop together. Now Co-owner's, they share their passion for riding with the community and have created a place where riders of all ages can come together.
Our business has many businesses within itself as a full service dealership. We believe in being the best rather than the biggest. We consistently rank in the top 10% among all dealers nationally by HDMC standards for customer experience satisfaction. Open Road Harley-Davidson has been awarded Harley-Davidson Motor Company's prestigious Bar & Shield Circle of Excellence Award three times; Gold in 2013 and Silver in 2008 & 2009.
Being customer centric is our mantra while delivering a high integrity experience every time. Our focus is a knowledgeable, professional team you can count on for quality experiences each and every visit. Most of our team members ride and enjoy the open road like you, so they understand your needs as a fellow rider. We pride ourselves in maintaining a large selection of new and pre-loved Harley-Davidson motorcycles; having the latest and greatest in Genuine Parts & Accessories, with an expertise in customizing and performance upgrades; and don't miss out on our bountiful General Merchandise selection and novelties, as we get high marks from customers for being fashion forward and trending with the times. Our Service Department is cutting edge. All of our Technicians are factory trained and PHD certified. We strive to get your motorcycle in and out as soon as possible. At Open Road H-D you can trust our work product; we simply do it right or we don't do it at all.
We pride ourselves on being a female-friendly dealership. Whether the woman who comes in is a rider, passenger, mother or significant other, there's a respect. We take pride in learning what riding is to you. Many of the women on our team ride, can relate and are glad to talk about our riding experiences without all the technical nuts and bolts. We know women are discovery oriented, so we listen, understand and make your riding experience authentic.
We sell FUN! Harley-Davidson is a lifestyle brand; Open Road Harley-Davidson is a lifestyle dealership. C'mon in and allow us to roll out a second-to-none customer experience.
When and Where?
In 2007 Open Road Harley-Davidson became a full service dealership in Fond du Lac, Wisconsin with a state of the art 32,000 square foot building that includes 12,000 square foot showroom. We have an old factory décor with an open concept for easy shopping. Our shop is a great place to relax and interact with our knowledgeable team members, with complimentary coffee and hot chocolate. We are conveniently located in Fond du Lac right on highway 41, with easy access from any direction.
Why Believe in QUALITY?
Leisure time is a precious commodity to everyone today. Our team believes every customer who comes through our glass doors deserves the experience of personalized service and fun.
We're a new age Harley dealer with awesome customer service and selection.
WOW!!! I went to Open Road for the 1st time about a month ago. I was pretty intimidated about buying my 1st Harley Davidson. As I walked in Pete met me and my son immediately. He went through all the bikes they had there and really made us feel comfortable with his knowledge of the bikes. When we left I felt great about working with Open Road. What an AWESOME Experience!!!! You can't go wrong going to Open Road and all my friends will know it. Thanks again Open Road. - Jeff (FDL, WI)
Thank you all for the greatest service I've had in a Harley store ever! Everyone was very friendly and so helpful, we stopped at another dealer the other day and service was; let's say lacking the want of a sale. Keep up the great work and you have now found a family that will be in for sure several times a year for birthdays and every Christmas. Thank you! - Jackie (Slinger, WI)
We knew what type of bike we wanted, it was just a matter of where. ORHD got the sale - because of your AWESOME customer service that began with our walk thru the front door. We were greeted with genuine smiles that continued thru a no pressure sale, right up to our ride off the lot. We went to 4 other stores and your shop got the sale due to your A++++++++++++ customer service. You truly do live your slogan of Your Experience Is Our Passion. Kudos to you all! - Jeff & Tess (Berlin, WI)